We are slowly (hopefully) heading to the end of the pandemic. At least in London, life is returning to normal face-to-face life. Commuters are getting back to the office - some of them just for a few days per week. Not everybody is happy to come back to the workplace, but the economy has to recover and people deserve their freedom back. I would personally describe it as a win-win situation. We could even open a never-ending debate on pros and cons. Today we only want to highlight one of the key advantages of returning to normality and promote a company that is making a difference in the sustainability arena.
During the lockdown, online shopping skyrocketed. People moved from physical to (forced) home delivery purchases. Excessive postal deliveries caused an unprecedented surge in rubbish collection and cardboard packaging waste. The pandemic affected the recycling process in all its steps, and closed borders caused a shortage of fibre as well - used to produce cardboard boxes.
No better time for Graphic Packaging Holding Co. to launch a green investment to address this problem: the first for its size, $600 million (financed in part by green bond issuances), to produce green paperboard packaging from recycled cardboards. Graphic Packaging’s project is a great step toward a cleaner supply chain. This new production will require even less water and electricity, with a smaller carbon footprint. Everything translated into fewer greenhouse gases and more ESG (Environmental, Social and Governance) compliant.
KeelClip represents Graphic’s latest innovation in recyclable paperboard packaging: a paper fastener that replaces plastic rings, offers some merchandising benefits and has less board than most other carton options. KeelClip is easy to recycle and presents a lower carbon footprint compared to any plastic alternative.
Green projects are registering great momentum in any sector of the global economy. Graphic Packaging, according to its ESG page, has made significant progress in this, since establishing its formal sustainability program in 2008, using renewable energy sources and recycled materials. A company that reflects ESG values and offers environmentally friendly packaging. The recycled paper packaging could present a higher price for the average customer, in a world where inflation is already running high. Plastic is cheap but not properly Moeeda-friendly - don’t forget that most of the plastic used remains in the environment (only 14% of plastic packaging is collected for recycling), with the greater risk to have more plastic than fish in the oceans.
Graphic Packaging is one of the companies that make us proud under any aspect that Moeeda covers. Its employees all over the world dedicate thousands of hours of their time to improve the communities in which we live and work: i.e. by contributing to local food banks and groups that provide meals to those in need; investing in education by offering scholarship; or by participating in river cleanups and engaging with schools across the globe to introduce the science behind recycling paper to create new packaging.
Moeeda is happy to promote Graphic Packaging. Its commitment will help many consumer-product companies to have greener alternatives and to step into a sustainable supply chain. Another great step in the right direction.
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